We have helped them evolve in ways and they could've never imagined, by creating new-bold and aggressive corporate identities, implementing exciting competitive advantage and executing systematic new business acquisition we have helped hundreds of companies increase their sales… Dramatically!
The goal of industrial shift is to help industrial, manufacturing and business service firms transform from organizations that are utilizing dated/traditional marketing and new business activities into powerful and dynamic digitally driven sales and marketing machines leveraging the same strategies that market makers are utilizing today.
Let us help you take the steps necessary to transform your organization into a next-generation vendor. Make the change and assume a leadership in your marketplace!
The race to the top of search engine success is well underway… Companies are recognizing the critical nature of capturing traffic from interested web visitors while having the ability to turn that traffic into actual customers.
We now live in a time where smaller less capable organizations have the ability and technology to out-market and out lead generate and ultimately outsell their once untouchable competitors. The importance and execution of a productive and successful digital strategy has never been more important or more important to the future of manufacturing industrial and business service companies.
The door to Internet competition is wide open… however as many companies become more digitally sophisticated and understand the importance of having a powerful digital strategy… The race to the top requires a solid strategy, creative communications and savvy technology and execution.
The time is now to get serious about your digital position and what your organization's plans are to engage the tactics and strategies that are helping Companies catapult over their competitors.
Learn more about how we can help you successfully engage and implement a digital strategy that will provide you the competitive edge it takes to out-market the companies in your industry.
New customer acquisition is the lifeblood of a growing progressive organization. Having a systematic and ongoing affective new customer acquisition program in place will be key in helping companies compete in this changing marketplace. The growth opportunities in today's exciting marketplace are abundant for the company with the right plan in place.
Customer acquisition starts with affective lead generation, a healthy pipeline and an effective digital marketing and communication strategy to keep the new business opportunities flowing. We can help you employ industry’s latest and most effective new customer acquisition strategies and technologies.
Are you going to attract enough new customers this year to meet your sales goals? We can help!
The look, feel and intuitiveness of your website have never played a larger role in keeping visitors engaged and interested in your company's products and services. Today's web visitor is seeking answers and solutions to the problems they face, they are looking at websites to learn more and gain confidence that your organization can solve their problems.
User Experience... A fairly new concept to most companies in the marketplace… However companies like Disney, Apple and other market leaders have made user experience a mainstay. It's time that all progressive companies look at and embrace the subject of user experience in many areas of their business, however it will be especially important to provide a quality and productive user experience to web savvy visitors when they seek us out.
As the adage tells us... It costs 10 X more to find a new customer than it does to keep an existing one… blah blah blah... How about... no kidding!
We help our clients engage in activities that are aimed at helping their customers know and believe they've made the right decision in choosing them as a vendor/partner. Customer retention is a vital part of a company’s growth and success strategy. And while customers are expecting more from their vendors... there’s new technology and systems that help provide more access and information, our clients are serving up what their customers are looking for.
What does your customer retention strategy look like? Is it an important part of your marketing strategy? Learn more on how we can help you employ effective retention strategies.
Providing competitive advantage and differentiation in the marketplace will be essential to companies that want to out-market their competitors in today’s changing business world. Customers consistently want more from their vendors and organizations that respond with innovative ways to better serve will be the ones that grow and rule.
The internet has provided businesses with a platform to perform and serve like never before. Does your company’s internet presence, product offering and the way you deliver properly position you and your organization at the top of your market, or nowhere near… we can help you create breakthrough solutions that better serve and better expose you and the right choice when viewed by a potential customer.
Let us show you how innovation and breakthrough can help you put distance between you and your competitors.
Just because someone knows how to purchase pay per click advertising doesn’t mean they have what it takes to produce big for your company. There are a lot of elements and key details that make up a successful digital marketing campaign (besides the media that it runs on). Superior creative and innovative concepts are required to maximize your digital budget.
Our decades of experience working with manufacturing and industrial companies to better position themselves as well as better communicate their message has given us insight and knowledge of what’s required of a company selling and performing in this marketplace.
Better creative and sophisticated design will always produce better quality results... always!
Display & retargeting
advertising… We’ll make
it work for you.
Better results from
better insight of
what’s happening now!
Empower your customers-
provide them mobile
access to key functionality
Be found by customers
who are looking for you now!
Industrial shift is an innovative and exciting new breed of digital agency that is providing industrial, manufacturing and business service firms access to and the ability to leverage industries most proven and successful digital strategies and tactics that provide new business opportunities and sales revenue growth.
Using our decades of industrial sales and marketing experience and teaming it with industries most talented and proven digital professionals industrial shift is changing the way that company's market, sell and grow their organizations.
Let us help you implement and execute these proven, metric driven lead generation and new business acquisition strategies in your organization. Growth is a decision… Learn more about our exciting, systematic Shift Platform of digital sales and marketing programs that are aimed at helping you succeed. Make the decision to grow.
Phase one will consist of a series of meetings, exercises and protocols to ensure that the strategy deliverables are developed from a deep understanding of your business, your current web position, your competitive landscape, as well as where areas of digital marketing and technology opportunities exist. Our team approach ensures from the earliest touchpoints, discussions are thoughtful and we make the most out of our time together. At the end of phase 1 we will have a very clear picture of where you are at and where your opportunity lies.Some Of The Specific Tasks And Services In Phase 1 Will Include:
• Measure The Marketplace...As We Now Know It
• Analyze Existing Web Traffic, Identify Patterns, History And Big Picture Activity
• Review, Analyze And Evaluate Existing Paid Search Activities-Score Results
• Organic Search Scores And Current Search Effectiveness Review
• Competitive Organic Scores And Results Analysis...Where Are We?
• Competitive Paid Search Activities-Whose Spending What? Score Our Findings
• Review Your Existing Technology/Website(s) How Are They Built? Current Or Outdated?
As we plan together to convert from your "current state" to your "desired state", our digital strategists, integration experts and reputation management specialists will develop a strategy framework that incorporates the new strategy, based on stakeholders needs and technology findings into a framework for success. This infrastructure will incorporate the following tasks and operations in their respective targets as we have identified in our Phase 1 exercisesSome Of The Specific Tasks And Services In Phase 2 Will Include:
• Identify Goals/Objectives For A Three, Six, 12 Month Period/Prioritize New Areas Of Growth And Opportunity
• Create An Appropriate Value Proposition And Communications Pallet
• Build, Revise Existing, Create New Infrastructure And Web Support Technology/Wireframing/UX, Design, HTML
• Social Media Presence, Facebook, LinkedIN, Designed, Set Up
• Advertising And Digital Marketing Account Set Up In Positioning
• Web Directories (35+) Accounts Set Up and Population
In phase 3 the creative concepts and e-marketing tools will take shape and become reality. Our campaign concepts ideas and new found value proposition will become banners, landing pages, web pages and more. We write, program, design, develop and produce... then we go to market. We'll launch campaigns using tracking strategies, call recording and a close eye on what's working best and whats not. We change things, adapt and fine tune until the maximized performance is met. Once upon a time it tooks months to know if something is working... not anymore!Some Of The Specific Tasks And Services In Phase 3 Will Include:
• Headline Concept Writing in Multiple Versions For Test Purposes
• Design And Produce Display Advertising Banners And Support Graphics
• Landing Page Wireframe And Design Utilizing Value Propositions Identified
• E-Mail Template System Designed And Production, Multiple Versions For Testing
• Implement New/Enhanced Web Content and Lead Gen Capture Tools
• Launch Initial Campaigns In Test Mode Tracking Performance
• Ongoing Launching, Analyzing, Adjusting
Phase 4 is where the campaigns and digital marketing strategies are in the marketplace and producing results. Social media is populated and continues to be updated, digital media is purchased, managed and reported on. Refinements are taking place ongoing, while we continue to dial in and maximize metrics, interpret the results and ultimately increase your traffic and revenues. Phase 4 is an exciting time when the creative, e-tools and digital strategies come together, lead generate and sell.Some Of The Specific Tasks And Services In Phase 4 Will Include:
• Procure Digital Advertising Media, Manage Bid Process and Execute
• Social Media Campaign Population and Execution
• Benchmark Dashboard Implementation, Updating and Analysis
• Drip Email Campaigns Are Written, Produced and Distributed
• Analytics and Interpretation Strategies in Place and Capturing Results
In Phase 5 is when the technology, digital marketing and e-advertising elements come together to create, educate and nurture an audience that has expressed an interest in your products and/or services. We'll help you achieve the ultimate goal of innovative/next generation digital lead gen, sales and new business acquisition.
Phase 5 should be the goal of all organizations that have the desire to grow in their marketplace. The opportunities that exist in digital advertising are exciting and attainable... we can help.Some Of The Specific Tasks And Services In Phase 5 Will Include:
• Integration and Execution of ECRM Program and Strategy
• Systematic Execution of an E-Pipeline Build/Communications Program
• Lead Generation Strategies and Tools Actively Capturing and Producing Results
• New Campaign, Landing Page and Ad Banner Opportunities
• Systematic Execution E-Pipeline
• Ongoing Analysis of Web Analytics, Fine Tuning and Optimizing
• Ongoing Seeking Out of New Advertising